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The Age of Aquariums

eCommerce Website, 27 January 2010

The Age of Aquariums is the largest online aquarium product discounter in Australia.  Operating since 2000, the Age of Aquariums specialise in aquarium products and offers a broad range which includes marine, fresh and tropical items.  The Age of Aquariums strongly maintains its low prices, competitor guarantees and fixed freight charges; making it one of the most popular retailers in the industry as well as a very highly used website.

The Age of Aquariums approached WebXpress to coordinate the re-development of their existing website.  WebXpress reviewed and re-modeled the website to position it towards a broader target audience that the Age of Aquariums was looking to reach.  This involved not only aquarium enthusiasts, but also hobbyist or moderate users of the products looking for an easy solution to the upkeep of their aquariums.  WebXpress also utilised their custom developed shopping cart or 'checkout' process to assist the Age of Aquariums customers with their online purchasing experience and streamline the purchasing procedure.

The end result was a very user friendly website, which was simple and easy to use; that has attracted widespread praise from customers and created an increase in online sales for the Age of Aquariums.