Now if you thought the world of marketing in general was a battlefield, you ain't seen nothing yet. Online marketing is a fast-paced, complex, take no prisoners (ok, maybe it's not that ruthless!) industry!
The web is an important tool for any modern business. However, how people are using the internet is changing constantly, particularly because online content is becoming richer and more dynamic. There has been an explosion in user generated content (look at Facebook and YouTube etc). These things are impacting on the way businesses build customer relationships online. Ok, so what does all this mean to you.......
Just building a website is rarely sufficient to get any meaningful results! It's like building a beautiful store and sitting there just waiting for people to come in....some might, if you're in a high-traffic area like shopping mall/centre, but you'll be forced to get the word out about your store soon or later if you're going to survive. Websites are no different.
So, let's get to the nitty-gritty of what we can offer you to assist with generating traffic for your site:
1. Search Engine Marketing
- We can assist you set up a Google Adwords (pay-per-click) campaign
- We can help you make the most of Google Business Listings
- We can create a Yahoo! Search Marketing campaign
2. Search Engine Optimisation
- Site analysis to ensure you have a strong, search engine friendly website architecture.
- Keyword research, code optimisation and on-page optimisation
- Boost your ranking with a Link Building campaign
We are happy to put together a customised package for you based on your specific needs, or you may just need one of these services....that's cool, we're happy to work that way too. Send us details of what you're wanting to achieve with SEM and/or SEO and we'll give you our thoughts on the best approach!