Services

Website Design & Development Services: Marketing

Search Engine Optimisation

How do you plan to ensure your site is found? Sure, you can promote your website address on every piece of company promotional material and stationery you send out, but what about the millions of people who won't come into direct contact with your promotional material?

Search engine optimisaion is the process of achieving top rankings in the search engines for a website's most relevant search terms. What are “the most relevant search terms”? These are the phrases that people are most likely to type into a search engine, such as Google, when looking for what the website has to offer.

Sure, we know anyone can submit a site to the search engines to have it listed. However, unless you focus on optimising your site to perform well in the rankings, you will probably end up closer to page 10 than to the top three sites listed; and that's if you're lucky. Now, you really don't want sales going to your competitors who are listed on the first page do you?

Did you know that most people don't look any further than the first 3 pages (top 30) of search results, and websites that are not listed in those first 3 pages will rarely be found. We'd be more than happy to chat to you today about your optimising your site for better search engine rankings, just contact us.

Online Marketing & Offline Promotions

WebXpress can help you develop online marketing campaigns that drive potential customers to your site in the most cost effective way.

Online marketing can involve search marketing, media planning, media buying, email marketing and affiliate marketing. However, we understand that you need to account for every dollar you spend, and will therefore work with you to ensure that you can not only justify your campaign, but that the ROI impresses you!

The online world is a complex but essential part of doing business these days! Our consultants will take the time to develop a keen understanding of your business and your market, before creating a strategy that will ensure you spend the least amount of money to generate the highest return. Undoubtedly, you'll receive unique insights into the online world!

Our online marketing services include:

• Online advertising & marketing strategy
• Search engine marketing
• Pay per click
• Banner campaigns
• Affiliate programs
• Email marketing

WebXpress also provides seamlessly integrated offline promotion services. A through-the-line campaign including specialist public relations, advertising and direct marketing services can be part and parcel of your web initiative.

Honestly, our offline promotions consultants are some of the most experienced and dedicated marketers and PR professionals around. Their industry expertise includes retail, education, B2B, finance, tourism and telecommunications. We expect breakthrough campaigns from them and that's what they deliver! Contact us now to find out more.